Responsive web design is a hot topic these days. For those who are unfamiliar, responsive web design is the process of creating websites so they are compatible across all devices from a huge desktop monitor down to a tablet or smartphone. With responsive web design, instead of designing a mobile specific website, users get a full website experience on all devices. There are a ton of considerations when designing a responsive website and we will get into some of them here.
Responsive web design does have it's limitations, but in general it can be a great solution for most business websites.
Users Get The Full Experience. Nothing is more frustrating than trying to find something on a mobile site and having to go to the "full site" to find it. There was a pervasive myth that mobile users we'rent interested in the full experience and only wanted limited information. Fortunately, people have come to the realization that that isn't the case and have moved past it for the most part. With a responsive website users are able to find all of the information they would be able to find on a desktop.
Your Content Looks Better. There are many plugins that turn your website into a mobile site, but the results often do not look very nice. With responsive web design you have the benefit of having the same style on your mobile phone that you have on your desktop. It's just condensed.
It's Easier to Read. Have You ever tried to pinch and zoom your way through a site that isn't optimized for mobile? It can be a frustrating process. With responsive design your website is easy to read and all of the content is right there for you to see. No pinching and scrolling required.
Responsive Design is better for SEO. Instead of redirecting to a mobile site, all of the content is served from the same place. Here is a quote from Google's website recommending responsive web design:
"Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device."